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This panel discussion from the State of Green Business Forum in San Francisco explores how the rules of green marketing have changed, and how companies are adapting to the new green marketing...
In a world in which vast amounts of information are available about companies and products, the rules of green marketing have changed. It’s no longer just about making claims and sporting...
What to make of the 20 most-read stories among the 2,350 (or so) articles and blog posts we ran during 2009? It's hard to make head or tails of them. ...
Everybody’s got one, but some years even our loved ones — not to mention our bosses — fail to ask. But we did. ...
Fifty companies have signed up to use a standard, U.K.-specific recycling label for packaging since the label was introduced seven months ago. The program is an attempt to have one type of...
GreenBiz.com’s October 15, 2009 webinar on "The Green Marketing Landscape: Ratings, Labels, and Certifications" yielded far more questions than we had time to answer during the...
The Federal Trade Commission charged four clothing and textile companies with saying their products are made from bamboo when they are actually made of rayon. The FTC also levied a series of...
The U.S. Department of Agriculture has proposed a new label to identify products made with renewable plant, animal, marine or forestry materials. The proposal is an outgrowth of the government's...
Having already developed concentrated versions of its laundry detergent, Unilever has launched its Cleaner Planet Plan to switch customers over to the lower-impact versions and help them reduce...
The EcoLogo Program, which has so far created more than 120 standards covering a wide array of products, has started working on an environmental standard for toys. ...
A new Ipsos Marketing study suggests green packaging for food products is in and convenient packaging is out for consumers. The food itself should include fresh ingredients and deliver health...
The Federal Trade Commission charged the three companies with making false and unsubstantiated claims about the biodegradability of plates, moist wipes and towels. While the products may actually...
Serious Materials' new EcoRock drywall is the first product to have its environmental claims validated by UL Environment, a subsidiary of product safety tester Underwriters Laboratory. ...
The American National Standards Institute held a workshop this month focusing on sustainability-related product standards, bringing a broad range of stakeholders together to figure out what needs...
A variety of research shows that green products are staying strong throughout the recession, with companies ranging from Seventh Generation to Kimberly-Clark benefitting from, or betting on,...
TerraChoice Environmental Marketing this week is releasing an updated version of their widely discussed "Six Sins of Greenwashing," and to explore the new findings, as well as just how grave a sin...
A new report from GreenBiz.com looks at the ways companies are successfully reaching their customers with green messages, and in this interview with the authors of the report, we explore some of...
The EcoLogo Program is revising its standard for certifying soap, shampoo and other body care products. ...
A survey asking consumers about their spending habits found that most are buying just as many green products now compared to purchases during better economic times. ...
The venerable product safety testing service is launching an environmental claims verification service, UL Environment Inc. The new unit was created to help companies and the public make sense of...
GreenBiz.com
In the just-published State of Green Business 2010 report, we take an extensive look at the data behind the move toward making mainstream businesses greener.
Click here to read all of our in-depth coverage of the State of Green Business, and to download the report.
This book from Seventh Generation's Jeffrey Hollender and Bill Breem equips people with...
This slideshow from Cisco Systems outlines some of the steps the company has taken to...- This report highlights 16 bad actor chemicals in widespread use in California. What they...
Julie Corbett, founder of Ecologic Brands, the company that developed a new paper-plastic...- Senior Writer Marc Gunther sits down with Jeff Horowitz to discuss Avoided Deforestation...
Geoengineering may be the only solution to our myriad environmental crises, but that...
In 2010, we're bringing our acclaimed State of Green Business Forum to San Francisco and Chicago, digging in to the research in the annual State of Green Business report to discover recent trends in green business and hear from industry experts about what the future will hold. Read all our coverage of the events here.
Find great professional service providers who specialize in green business. GreenBiz.com's Professional Services Directory lists great resources in sustainability strategies, energy efficiency, marketing, supply chain, recruiting and HR, and many more.
A Corporate Finance Approach to Climate-Stabilizing Targets
Learn Autodesk’s method for setting corporate greenhouse gas targets that align with global climate stabilization goals—and how you can adopt it.
A monthly metric on responsibility, information, and purchasing in the green economy. The Green Confidence Index is the first ongoing consumer study of its kind. Learn More.