Cradle to Cradle: Remaking the Way We Make Things

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Architect McDonough and chemist Braungart have become renowned for their work designing buildings, products, and systems for Ford, Nike, Herman Miller, and others. Here they offer a manifesto on "eco-effectiveness": designing from the ground up for both environmental and cost efficiency. They cite examples from their own work, like rooftops covered with soil and plants that serve as natural insulation; nontoxic dyes and fabrics; their current overhaul of Ford's legendary River Rouge factory; and the book itself, which will be printed on a synthetic "paper" that doesn't use trees. A highly recommended, inspiring tome, sure to awaken the creative passions of even the most cynical thinker.

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