Great to see the big guys getting on board with sustainability and transparency! This is huge progress when budget consumers have greener options. I teach a green marketing course and love to see these examples that I can use to show how things are moving ahead.

I'd like to see more of a shift on locally-produced goods as well (like http://mariahpower.com) but this is a great start.

Pete
http://ecomentum.com

Thank-you to K-Mart for offering green options to budget conscious consumers. I am a firm believer that everyone can live in an eco-friendly way, regardless of their economic restraints. I especially like the web site that allows consumers to find out more about how their product was manufactured. It's a great way to educate consumers and get them excited about doing the right thing for the planet.
http://www.greenat50.com

It's great to see big companies like these offer organic clothing for everyday Americans. It's surprising that companies like the GAP that's synonymous with casual, everyday, cotton clothing hasn't already done this on a larger scale. What's up GAP??