End of Life Design... End ff Story

Creating products with a mind on end-of-life design will become one of the most enduring practices in Green 2.0. Reducing landfill waste by planning for recycling or reuse at the start of a product introduction should become the norm in the very near future, probably within a decade.

In order to jump start this movement, perhaps products that have end-of-life design built in or are 100% biodegradable or recyclable or reusable can be awarded with different green designations – so green consumers and purchasing agents can notice them easier.

I read an article recently that some supermarkets are color-coding food items –based on fiber content, fat, calories, etc. If consumers saw products marked with a green designation (like the Energy Star system for appliances) – they surely would look at them first ... and other manufacturers would quickly follow suit.

For industrial products, a different designation (and possibly a tax credit) should be assigned until the pendulum swings more widely in that direction.

Changing minds take time, as I wrote about in a blog posting, Are all consumers ready to go green? -- and hopefully a green designation can help jump-start Green 2.0.

Here's to a greener tomorrow--today.
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Robert Piller, experienced in green marketing campaigns and environmentally-friendly promotional products. His web site includes a comprehensive eco-friendly advertising specialty search, featuring over 250,000 eco promotional items in all price ranges, for anyone interested in going green. The site's handy search tool helps you easily find recyclable, biodegradable, organic or recycled imprinted promotional items in your price range and time frame. View the Go Green website at EcoMarketingSolutions.com and comment on his blog postings at GreenSpotBlog.com.