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June 18, 2008 |
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THIS ISSUE'S SPONSOR
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A Note from the Editor
By Joel Makower
Welcome to the premiere issue of Greener Design News, the latest in our growing stable of newsletters on the greening of mainstream business. This one focuses on green product innovation and design -- how companies are rethinking how they design, manufacture, and market products for both consumer and business markets.
Please understand: This isn't just about "greening up" products, but also about inventing new ones, including new business models and entire new systems of commerce, that reduce waste and toxicity, improve efficiency, close the loop, and create new business opportunities. That's the nature of the conversation taking place inside a growing number of companies.
Greener Design News follows on the heels of our highly successful conference, Greener by Design,' at which attendees heard companies as varied as Dupont, General Electric, Nike, Procter & Gamble, and Xerox talk about how they're integrating green thinking into their product designs and supply chains. We'll feature some of the fruits of that event, as well as introduce dozens of new voices -- designers, brand managers, packaging gurus, and many others -- from both large and small companies.
As always, we welcome your ideas and feedback about how to make this publication useful to your work. And we welcome your contributions -- press releases, guest columns, and case studies.
So jump on board. The green design train is leaving the station. We'll look forward to your joining us on the journey in the months ahead.
-- Joel Makower, Executive Editor
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Featured Article
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Nike's Design and Performance, Reconsidered
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By Matthew Wheeland
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With its Considered design ethos, Nike is increasingly developing and reimagining shoes in innovative ways to reduce waste and chemical use, all while maintaining the brand's high performance standards. Lorrie Vogel, the General Manager for Nike's Considered products, explains what makes a product Considered, and how the company has turned trash into treasure.
... Read More
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FEATURED RESOURCES
A Field Guide to Eco-Friendly, Efficient and Effective Printing
Monadnock Paper explains how to make environmentally preferable choices in all stages of printing, from paper choice to layout design.
EDF's Innovations Review 2008
The first edition of what will be an annual report looks at innovative, effective green business strategies that are both good for business and the environment.
BROWSE BY TOPIC
FEATURED JOBS
Architect - Project Designer
Location: Boston, MA
CAD Designer
Location: Oakton, VA
Director, High Performance Design
Location: Boston, MA
» Browse All Jobs
FEATURED EVENT
Pharos Project Green Materials Selection Workshop
Date: June 119, 2008
Location: Portland, Ore.
This half-day workshop tackles the issues and challenges inherent in understanding green products and covers topics included in the Pharos Project's operating principles.
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Wanna Write for GreenerDesign?
GreenBiz.com is looking for guest and regular columnists and feature writers. We're seeking contributions from business leaders as well as the journalists who write about them. If you're interested, send a brief query to managing editor Matthew Wheeland, at editor@greenerdesign.com.
Read our editorial guidelines.
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Become a GreenerDesign Sponsor
Reach tens of thousands of businesses every month by placing your ad here. Contact us to receive more information.
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» From beginning to end, our editorial team covered the two-day event in Virginia last week; you can read the four-part series 