Melissa Schweisguth

Melissa Schweisguth is director of membership development and education for the Food Trade Sustainability Leadership Association and an independent consultant on CSR/sustainability and marketing/communications. She also sits on the advisory board for Big Tree Climate Fund and maintains a blog, "Full Circle Impact."

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Blog

The Running Shoe Leading the Race to Sustainability GreenBiz.com
By Melissa Schweisguth, March 01, 2010
Seeing more athletic companies pick up the pace on sustainability is a welcome trend. One business at the front of the pack is Brooks, whose modest marketing approach has left its efforts less...
Getting Real About Measurement: How to Size Up the Triple Bottom Line GreenBiz.com
By Melissa Schweisguth, January 26, 2010
As businesses become increasingly strategic about sustainability, using metrics to measure and manage social, environmental and economic impacts has become standard practice. But how companies use...
Moving Green Consumer Purchasing From 'Me' to 'We' GreenBiz.com
By Melissa Schweisguth, November 24, 2009
One of the biggest challenges facing marketers is how to encourage shoppers to buy green products that don't have clear, immediate benefits to them -- in other words, how to get people to apply...
Using Sustainability Labels to Drive Performance GreenBiz.com
By Melissa Schweisguth, October 28, 2009
It seems like a new sustainability certification or standard is announced weekly. As these increase, along with corresponding logos and taglines, so too have questions about their validity and...
Engaging Consumers to Green Up Their Act GreenBiz.com
By Melissa Schweisguth, September 15, 2009
Engaging shoppers on matters of personal sustainability can serve multiple business goals. Some smart companies -- and a wealth of recent research -- show how....
What's the Point of Corporate Responsibility Rankings? GreenBiz.com
By Melissa Schweisguth, August 05, 2009
Corporate responsibility-related rankings are increasing in number and the results are anything but uniform. Almost every major corporation nears the top of one list or another and none...
CSR Reports: Absolutely Radical or Relatively Transparent? GreenBiz.com
By Melissa Schweisguth, July 09, 2009
Joel Makower's commentary on "radical transparency" and Marc Gunther's post on Wal-Mart's growing greenhouse gas emissions lead to a common question: How should corporations frame sustainability...

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Featured Resources

The Responsibility Revolution
This book from Seventh Generation's Jeffrey Hollender and Bill Breem equips people with...
Inside Cisco's Sustainable Packaging Project GreenBiz.com
This slideshow from Cisco Systems outlines some of the steps the company has taken to...
The Toxie Awards' Bad Actor Chemicals GreenBiz.com
This report highlights 16 bad actor chemicals in widespread use in California. What they...
Pouring Out a New Look for Milk
Julie Corbett, founder of Ecologic Brands, the company that developed a new paper-plastic...
Growing Money on Trees
Senior Writer Marc Gunther sits down with Jeff Horowitz to discuss Avoided Deforestation...
Hacking the Earth without Voiding its Warranty
Geoengineering may be the only solution to our myriad environmental crises, but that...